Email marketing

What is Email marketing ?
Email marketing is a digital marketing method where businesses send targeted emails to promote products, share information, build relationships, and increase sales. Overall, email marketing is a powerful tool for consistent communication, relationship building, and sustainable business growth.

Types of Email marketing ?

-> Promotional mail
-> Transactional mail
-> Feedback mail
-> Cart mail
-> Welcome mail
-> Varification mail

History of Email ?

The history of email dates back to the early days of computer networking and has evolved into one of the most important digital communication tools today.

Email was first developed in 1971 by Ray Tomlinson, a computer engineer working on ARPANET, the early network that later became the internet. He was the first person to send a message between two different computers and introduced the “@” symbol to separate the user name from the computer or domain name. This innovation made it possible to send messages across networks.

During the 1970s and 1980s, email was mainly used by researchers, universities, and government organizations. As personal computers became more common, email systems improved, making communication faster and more reliable.

In the 1990s, with the rise of the World Wide Web and internet service providers, email became widely available to the public. Services like Hotmail and Yahoo Mail made it easy for anyone to create an email account. Businesses quickly adopted email for professional communication and marketing.

Tools of Email marketing ?

 

 

 

 

 

 

* Mail chip ->

* Brevo ->

* Mailer lite ->

*Active campaign ->

Process for Email marketing ?

  • Email extraction 

  • Create attractive Email template 

  • Add your audience 

  • Mail shoot